Persuading Retailers to Respond to Consumer Demand

Proof of Mothers & Others Shoppers' Campaign successes are visible in the supermarkets: A&P stocking rBGH-free milk, yogurt, and cheese on a consistent basis, D'Agostino's offering locally grown and IPM apples each year, and many other stores now offering more sustainably grown produce. Of course, all of us here at Mothers & Others recommend that in the summer months you purchase vegetables and fruit from a CSA or CO-OP, and in the winter from a local natural foods store. However, here are steps you can take to get better food choices in your supermarkets.

1. Take Mothers & Others' Ultimate Forager's Tour of Your Market

2. Educate Your Family and Friends About the Ten Good Reasons to Buy Organic

3. Help Dispell Organic Myths

4. Did You Know . . . Organic Sales Hit 6.5 Billion in Year 2000? And the sale of organic food is expected to continue to grow over the next decade. Be sure to carefully read labels for CERTIFIED ORGANIC produce, ideally from locally grown sources.

5. "Talking points" for a supermarket meeting

6. For a List of distributors and wholesalers of organic food in your region, urge your supermarket representative to invest in a copy of the National Organic Directory, published yearly by the Community Alliance with Family Farmers (CAFF)--Community Alliance Family Farmers (CAFF) PO Box 363 Davis, California 95617 (916) 756-8518.

7. Once your supermarket has made the commitment to expand better food choices, you can help with public education in the store, from starting a newsletter to displaying posters by produce bins to giving food tasting events, all promoting the sustainable message.